Rationale:
The Brief:
To solve the problem you have been given, ours was:
'How to...Survive the day in college' -defying tiredness.
We had to come up with an appropriate response to this brief in order to successfully complete it.
What do you need to communicate?
We need to clearly communicate to students within the college on how to defy tiredness in these first few weeks of College.
Why do they need to know?
They need to know 'How to survive the day in college' to make the beginning of their new lives as comfortable as possible in the foreign environment.
What will they respond to?
Because they are students and we are all students we feel that humour and a hand rendered approach will force them to respond to it. We think that an interactive piece will also make the students take in what they are looking at/holding.
Where do they go?
The resolution will be available in college because the problem mainly affects students in college.
We intend to create a map of the college and incorporate nap spots within specific areas. We will include different areas that show the level of tiredness so the student can nap accordingly. The student is are target audience.
The general aim is to make it look as organic and hand rendered as possible to give a personal touch that students will respond to. However we will experiment with different looks to see what works the best.
No comments:
Post a Comment