Write
a list of all the possible client groups that use graphic design in the
development, production, distribution, promotion and/or communication
of their products or services.
- Music Industry
- Food Industry
- Publishing
- Fashion/ retail
- Education
- Entertainement
- Party Planning
- Government/ Council
Identify
one client group that reflects your current ambitions within the
graphic design area (music industry, retail, publishing, education etc.)
and focus on identifying:-
Publishing.
- What skills / interests you have and how they relate to the needs of your client group?
- An interest in the print processes and the physical outcome of my designs.
- Reading...everything. Novels/ Magazines/ Leaflets.
- Layout- it is a vital aspect of publishing and design in general.
- What skills are needed and what skills do you want to develop?
- Page Layout- Needed and development needed.
- Typography- Needed and development needed.
- Print processes- Development.
- What are your professional/creative aims and how do they relate to the needs of the client group?
- Biggest aim for the time being is to become a successful create director for a graphic design magazine such as Grafik.
- Get work experience in abundance/ studio visits so I can gauge whether this (the above) is what I want to do with my life.
10 tips to improve your about page
Almost as important as your website’s home page is the about
page. This is your opportunity to build rapport with your guests — a
chance to introduce yourself and to explain the aim of your website.
Here are 10 tips that’ll have your own page in excellent shape.
- Offer your name. It’s a blatantly obvious addition, yet so many about pages don’t get personal.
- Include a photo. People like to see who they’re dealing with. A smile can work wonders, too. If there’s a team behind the website, include them all (even the cleaner plays an important role).
- If it’s just you, write in the first-person. If someone asks what I do for a living, I don’t say, “David’s a graphic designer.” Use “I,” not “he/she.” It’ll help make you seem more personable.
- Think about your visitor’s needs. Sure, you’re talking about yourself, but imagine you’re a potential client reading about you. What does the client get from contacting you?
- Keep it current. Check the content every few weeks or every month to ensure it’s up-to-date. Perhaps you’ve moved home/office, or perhaps you offer a new product or service.
- Show your location. By including a photo of your office, your town or city, you let people get that little bit closer, helping build rapport.
- Short and sweet beats long and sour. Ask someone to have a look at your page. It shouldn’t take any longer than a minute to read, and the reader should learn something new about you.
- Keep it professional. Smiley faces won’t help you clinch that £10,000 deal.
- Experiment with video. Letting your visitors see and hear you can have a hugely beneficial effect when it comes to building trust online. (If you’re too self-conscious, why not start with an audio podcast?)
- Add a call to action. Where should visitors go after they’ve read about you? Your design portfolio? Your contact page? Make it easy — include a link within the text.
One more thing, don’t take yourself too seriously.
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