Tuesday, 18 October 2011

Good is... Rationale

Good is...

Persuading a young adult audience to get interested in Aztec history through the medium of clothing.

Why?
- Broadens knowledge of another culture.
- The designs of the culture are visually interesting/stimulating.
- A fun way of educating, which also educates others as it is always on show.
- Transfers well into todays society.
- Meaning behind every image/design/pattern adds depth to any visual.

I intent to...
Promote my clothing brand through branding and inform/educate my audience about Aztec History.

...a group of
Young adults aged 18- 24 who are interested in patterned clothing.

In order to achieve this I will produce...

Product-
An exceptionally well branded clothing company which design T-shirts focusing on Aztec imagery and the meaning behind that imagery.
Range-
A branded identity for the clothing company, i.e, logo, letterheads, business card etc.  T-shirts with printed designs.  
Context-
The product and promotion will be seen in high end high street stores, and on the web.



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