Mid Crit:
Rationale:
Brief:
I need to create a font that visually communicates the personality of the partner i have been put with. I also need to create a name badge for her also.
Who needs to know?
My audience is my partner and my peers.
What do they need to know?
The personality of my partner through this font.
Why do they need to know?
So they understand the reasons for all my choices to do with the font.
What will they respond to?
Aspects of their personality put across in an original way.
What research is required?
Primary and secondary research. Below.
Primary research:
Who are you?
Sarah Pritchard.
Where are you from?
Barnsley
what is your earliest memory?
Going to Disneyland when I was 9.
Cat or dog?
Dog
Where would you like to live?
New York
What would your superpower be?
-
If you could bring something extinct back to life what would you choose?
-
What is your most unappealing habit?
Fidgeting
What is your favourite word?
Awesome/mint
What is your favourite book?
-
Who would you invite to your dream dinner party?
Blink 182
If you could edit your past what would you change?
Nothing
If you could go back in time where would you go?
To year 9 to re-do things.
What do you consider your greatest achievement?
Getting onto this course.
Tell us a joke.
-
Tell us a secret.
-
Further questions:
What is your favourite colour?
Blue, any kind.
Who is your favourite designer?
Neville Brody.
Serif or Sans serif?
Sans serif.
Detail or simple?
Simple and bold.
From this I have come up with five adjectives to describe Sarah Pritchard and to base my design around, these are:
FUN
BOLD
NOSTALGIC
HARD TO READ
EXCITABLE
Secondary research:
Sans serif shaded:
I thought that this type showed mainly her fun and bold side. With a hint of nostalgia from its overall childish look. I think i can incorporate the other adjectives into the font whilst experimenting with my design further. -this is a good starting point.
