Progress tutorial

From my progress tutorial I had a chance to talk about my worries and how I thought my job outside of university was getting in the way of my work, and definitely measurably affecting it.

It put things into perspective for me, that this is my number one priority and not a job.  I can still work and do well in university, just not on the same amount of hours as I am doing now.  

Enterprise: 10 steps to a future you.

10 steps to a future you,

From the works of some great thinkers.

Stephen R Coney

'7 habits of highly effective people'.

Lawrence Kholberg

 Karl Hopkins

The ten P's:

1. Proactivity.

    Animals: Stimulus --> Response

    Humans: Stimulus --> Choice --> Response

    Expand sphere of influence for greater proactivity.  Need to meet people, talk to people about what you're      doing (using value statement)- basically network for future opportunities.

  Influential areas:

  -----botain from powerpoint

2.  Project.

     Develop a vision of your future and create a mission statement that encompasses long term goals.

     There are different areas to think about.

 ------

    Begin with business vision, it will help you to work towards a future.

3. Provide.

    Remember to keep others in mind and talk to them in their language not yours.  They won't be impressed   by  all that you know if they don't understand what you're saying.  You have to say what you can do for that person, not just what you can do in general.

4. Prioritise.

    Obvious.

    

5. Presence.

    Make an impact.  Help them out.  Do something that they will remember you by.  They may one day repay the favour.

    Kohlberg's theory.

    Firstly talks about people being convential.  Pre-convential connoted more childish behaviour, negative narcissism.  Convential connotes more of a business mind- need to help others, get along with everyone.  Post-conventional connotes a team effort- changing things for everyone.

6. Pause.

    Listen.  Listen in a way.  Seek first to understand before you try and be understood.  Learn from your differences.

7. Proven.

    Consistency.  Keeping up an image really does mean that the product itself has more reputation- people think the product is good if it is branded well.  Forces respect.

8. Partner.

    It is not possible for amazing things to be achieved without working with others.  Collaborations create some of the most original and impressive work.  Big visions can be achieved with a team behind you.

  E.G.

   

9. Pit Stop.

    Re-evaluate all the time.  Challenge yourself- excite and stimulate the mind by seeing new things.  Train yourself so you're up to date- don't fall behind.

10. Propel.

      Be confident. Be proud.  Project yourself.

  Search for 7 habits of highly effective people.

Production for print- Print considerations

Print considersations:

Five Print Formats:

1. Vinyl Prints; Wall designs for clothing environment.

2. Large posters/billboards.

3. Digital Print

4. Labels for clothing.

5. Bus stop posters?

Five Print Methods:

1. Rotary screenprint- merch for clothing company.

2. Digital print: large scale prints, promotion-  i.e. billboards

3. Screenprinting tees.

4. Spot varnish/foil blocking/flocking etc.

5. Lithoprinting

Five Print Considerations:

1. Colour restrictions- price wise.

2. Spot Varnish/ Foil blocking etc.

3. Stock/ material printing onto.

4. TIME.

5. Binding- look book.

Print visit, DUFFIELD

DUFFIELD LEEDS.

 "No matter how I try to dress up my business, or fathom out how it works, I always come back to the same old logic, it's all about people and business relationships, which is why I only employ the best and most experienced work ethic driven people."

 Die Cutters.

'Wrap it up', Packaging Considerations.

'Wrap it up' Crit.

STRENGTHS:

- Use of stock.

- Use of colour.

- Pattern works well and reflects subject matter.

IMPROVEMENTS:

- Lack of consistency.

- Try something new with the packaging- reinvent it/ modify it.

- Try type.

- More information needed.

 

Good is... Rationale

Good is...

Persuading a young adult audience to get interested in Aztec history through the medium of clothing.

Why?

- Broadens knowledge of another culture.

- The designs of the culture are visually interesting/stimulating.

- A fun way of educating, which also educates others as it is always on show.

- Transfers well into todays society.

- Meaning behind every image/design/pattern adds depth to any visual.

I intent to...

Promote my clothing brand through branding and inform/educate my audience about Aztec History.

...a group of

Young adults aged 18- 24 who are interested in patterned clothing.

In order to achieve this I will produce...

Product-

An exceptionally well branded clothing company which design T-shirts focusing on Aztec imagery and the meaning behind that imagery.

Range-

A branded identity for the clothing company, i.e, logo, letterheads, business card etc.  T-shirts with printed designs.  

Context-

The product and promotion will be seen in high end high street stores, and on the web.

Who am I- Who are they?

Write a list of all the possible client groups that use graphic design in the development, production, distribution, promotion and/or communication of their products or services.

- Music Industry

- Food Industry

- Publishing

- Fashion/ retail

- Education

- Entertainement

- Party Planning

- Government/ Council

Identify one client group that reflects your current ambitions within the graphic design area (music industry, retail, publishing, education etc.) and focus on identifying:-

Publishing.

• What skills / interests you have and how they relate to the needs of your client group?

- An interest in the print processes and the physical outcome of my designs.

- Reading...everything.  Novels/ Magazines/ Leaflets.

- Layout- it is a vital aspect of publishing and design in general.

• What skills are needed and what skills do you want to develop?
  

- Page Layout- Needed and development needed.

- Typography- Needed and development needed.

- Print processes- Development.

• What are your professional/creative aims and how do they relate to the needs of the client group?

- Biggest aim for the time being is to become a successful create director for a graphic design magazine such as Grafik.

- Get work experience in abundance/ studio visits so I can gauge whether this (the above) is what I want to do with my life. 

10 tips to improve your about page

Almost as important as your website’s home page is the about page. This is your opportunity to build rapport with your guests — a chance to introduce yourself and to explain the aim of your website. Here are 10 tips that’ll have your own page in excellent shape.

1. Offer your name. It’s a blatantly obvious addition, yet so many about pages don’t get personal.
2. Include a photo. People like to see who they’re dealing with. A smile can work wonders, too. If there’s a team behind the website, include them all (even the cleaner plays an important role).
3. If it’s just you, write in the first-person. If someone asks what I do for a living, I don’t say, “David’s a graphic designer.” Use “I,” not “he/she.” It’ll help make you seem more personable.
4. Think about your visitor’s needs. Sure, you’re talking about yourself, but imagine you’re a potential client reading about you. What does the client get from contacting you?
5. Keep it current. Check the content every few weeks or every month to ensure it’s up-to-date. Perhaps you’ve moved home/office, or perhaps you offer a new product or service.
6. Show your location. By including a photo of your office, your town or city, you let people get that little bit closer, helping build rapport.
7. Short and sweet beats long and sour. Ask someone to have a look at your page. It shouldn’t take any longer than a minute to read, and the reader should learn something new about you.
8. Keep it professional. Smiley faces won’t help you clinch that £10,000 deal.
9. Experiment with video. Letting your visitors see and hear you can have a hugely beneficial effect when it comes to building trust online. (If you’re too self-conscious, why not start with an audio podcast?)
10. Add a call to action. Where should visitors go after they’ve read about you? Your design portfolio? Your contact page? Make it easy — include a link within the text.

One more thing, don’t take yourself too seriously.