Final Crit- No News is Good News- Message and Delivery, Mailshot.

No News is Good News, Message and Delivery, Mailshot- Progress Crit.

Issues Raised:


No poster.  For sure.  -takes away from the whole concept of opening a new envelope and revealing new information.


Layout of type.  -try working with different areas within the frame.




Action to be taken:


-have a final piece of card so you cant open it- finalising the point and also emphasising it.  i.e. use the fact 'Wikileaks reveals U.S turned a blind eye to torture'- that's the last thing they find out, there is nothing left after this.


-mess around with type layout and perhaps colour scheme.

No News is Good News- Evaluation and Final Pieces

Below is my final resolution for this brief.  Because of the print quality of these posters the black has come out much more solidly, and what was previously red has become the colour I wanted- a more orange hue of red.  Giving it a more morbid feel, that connotes the grime of war.  I think this colour scheme is successful against the popular 'blood red' and black, as it still gives a feeling of darkness, yet the viewer is seeing something new.

Above are my resolutions being evaluated below.  I think the crit was correct in saying that it is unclear at times what you are reading.  This is unfortunate as I am unhappy with the quality of the printout- the colours are not what I want at all.  If the black was darker then the other colour would stand out much more, and probably rectify the issue.  Above this photographed image is my digital version before print which represents what I had initially designed.

Progress tutorial 1- week 6

Alphabet Soup Part 2- Final Typeface

Once I completed this brief i decided to create a lower case version to see if it would work.  Above is my final resolution of that version.                                              

                                        

Above is the evaluation of my typeface created for Sarah Pritchard.

This is my evaluation on Sarahs' typeface for me.

Below is the action I am going to take from the crit we had halfway through the brief.

Alphabet Soup- Part two.

Mid Crit:

Rationale:

Brief:

I need to create a font that visually communicates the personality of the partner i have been put with.  I also need to create a name badge for her also.

Who needs to know?

My audience is my partner and my peers.

What do they need to know?

The personality of my partner through this font.

Why do they need to know?

So they understand the reasons for all my choices to do with the font.

What will they respond to?

Aspects of their personality put across in an original way.

What research is required?

Primary and secondary research.  Below.

Primary research:

Who are you?

Sarah Pritchard.

Where are you from?

Barnsley

what is your earliest memory?

Going to Disneyland when I was 9.

Cat or dog?

Dog

Where would you like to live?

New York

What would your superpower be?

-

If you could bring something extinct back to life what would you choose?

-

What is your most unappealing habit?

Fidgeting

What is your favourite word?

Awesome/mint

What is your favourite book?

-

Who would you invite to your dream dinner party?

Blink 182

If you could edit your past what would you change?

Nothing

If you could go back in time where would you go?

To year 9 to re-do things.

What do you consider your greatest achievement?

Getting onto this course.

Tell us a joke.

-

Tell us a secret.

-

Further questions:

What is your favourite colour?

Blue, any kind.

Who is your favourite designer?

Neville Brody.

Serif or Sans serif?

Sans serif.

Detail or simple?

Simple and bold.

From this I have come up with five adjectives to describe Sarah Pritchard and to base my design around, these are:

FUN

BOLD 

NOSTALGIC

HARD TO READ

EXCITABLE 

Secondary research:

Sans serif shaded: 

http://www.dafont.com/search.php?psize=m&q=sans+serif+shaded

I thought that this type showed mainly her fun and bold side.  With a hint of nostalgia from its overall childish look.  I think i can incorporate the other adjectives into the font whilst experimenting with my design further.  -this is a good starting point.

Alphabet Soup... Self Evaluation