Collection of products/ branding include: Promotional posters; t-shirts; t-shirt packaging; business card; letter head.
The
repeat pattern on acetate is supposed to mimic a cellophane wrapper for
the t-shirt. Seeing as I couldn't print onto the cellophane due to it
being too malleable and shiny I thought this was the next best thing
that would visually replicate it.
Sticker
for the bag that stays stuck once ripped open at the top, serving as a
decoration once its function has been fulfilled. Printed black ink on
heavy gsm black stock, I then foiled the black in with glossy white foil
to give a spot varnish effect. The bright orange ribbon is supposed to
inject a hint of colour against the stark monochrome branding, whilst
also hinting at the colourful print within.
I
have screenprinted my design onto a t-shirt using two colours- red and
black. Overall I think it works well, however the only reason this
colour scheme has been adopted is because unfortunately, prior to me
printing, my screen was not exposed properly, leaving many gaps in my designs. This is how I have overcome it.
The tag at the bottom of the tee adds a sense of quality whilst reinforcing the brands identity.
Below
is the proposed stock I initially wanted to print onto, but had to
change once I realised it was impossible with the available facilities
to me.
Not
the best photo, but very hard to take an image that would depict what
this is. The lining of the bag. Here I have printed onto acetate and
stuck it on the inside of the bag. I wanted to achieve a black ink on
black stock finish, but unfortunately with stock this size it is not
possible with the available facilities.
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