After todays session it came to my attention that I need to get on with producing things.
"The content/ concept is good but no evidence of the brand/ product in the real world.
"Experiment with different stocks. Don't just use one type all the time"
One of the strengths that were highlighted from the crit was the extensiveness of my research, and that the branding has clearly been informed by the subject matter.
Action plan:
I need to try creating my bag for the tees in different stocks.
Go out in Leeds and take some images! This should have been done long before now.
These need to be done ASAP. And will be.
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