Write
a list of all the possible client groups that use graphic design in the
development, production, distribution, promotion and/or communication
of their products or services.
- Music Industry
- Food Industry
- Publishing
- Fashion/ retail
- Education
- Entertainement
- Party Planning
- Government/ Council
Identify
one client group that reflects your current ambitions within the
graphic design area (music industry, retail, publishing, education etc.)
and focus on identifying:-
Publishing.
- What skills / interests you have and how they relate to the needs of your client group?
- An interest in the print processes and the physical outcome of my designs.
- Reading...everything. Novels/ Magazines/ Leaflets.
- Layout- it is a vital aspect of publishing and design in general.
- What skills are needed and what skills do you want to develop?
- Page Layout- Needed and development needed.
- Typography- Needed and development needed.
- Print processes- Development.
- What are your professional/creative aims and how do they relate to the needs of the client group?
- Biggest aim for the time being is to become a successful create director for a graphic design magazine such as Grafik.
- Get work experience in abundance/ studio visits so I can gauge whether this (the above) is what I want to do with my life.
10 tips to improve your about page
![who are you?](http://www.davidairey.com/images/typography/who-are-you.jpg)
Almost as important as your website’s home page is the about
page. This is your opportunity to build rapport with your guests — a
chance to introduce yourself and to explain the aim of your website.
Here are 10 tips that’ll have your own page in excellent shape.
- Offer your name. It’s a blatantly obvious addition, yet so many about pages don’t get personal.
- Include a photo. People like to see who they’re dealing with. A smile can work wonders, too. If there’s a team behind the website, include them all (even the cleaner plays an important role).
- If it’s just you, write in the first-person. If someone asks what I do for a living, I don’t say, “David’s a graphic designer.” Use “I,” not “he/she.” It’ll help make you seem more personable.
- Think about your visitor’s needs. Sure, you’re talking about yourself, but imagine you’re a potential client reading about you. What does the client get from contacting you?
- Keep it current. Check the content every few weeks or every month to ensure it’s up-to-date. Perhaps you’ve moved home/office, or perhaps you offer a new product or service.
- Show your location. By including a photo of your office, your town or city, you let people get that little bit closer, helping build rapport.
- Short and sweet beats long and sour. Ask someone to have a look at your page. It shouldn’t take any longer than a minute to read, and the reader should learn something new about you.
- Keep it professional. Smiley faces won’t help you clinch that £10,000 deal.
- Experiment with video. Letting your visitors see and hear you can have a hugely beneficial effect when it comes to building trust online. (If you’re too self-conscious, why not start with an audio podcast?)
- Add a call to action. Where should visitors go after they’ve read about you? Your design portfolio? Your contact page? Make it easy — include a link within the text.
One more thing, don’t take yourself too seriously.
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