'The Wardrobe' bar & restaurant and live music venue
in Leeds asked me to have a go at designing a flyer for
their 'Blues, Beers & Burgers' night on Mondays. The
turnaround had to be pretty sharpish so I gave myself a
day to come up with the designs for the flyer.
The process goes as follows:
I already know a lot about my client so felt minimum
research on what they're all about was necessary. The
focus is on the music, however, they are trying to
promote their restaurant to different audiences, in this
instance (specifically) Leeds College of Music. The
students study just across the road from the venue so
are a perfect fit. Essentially, it's a typically student
offer with a twist of culture.
A 'Blues Burger.' - tasty tunes.
From my wants & needs analysis at the beginning of
this year I found that I wanted to address my own
working practice of image and type together. Given
the audience, I felt that they would respond most
successfully to heavy imagery and as little typog-
raphical information as possible.
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