Friday, 5 October 2012

Blue Mondays, Flyer for 'The Wardrobe', Leeds.

A  'brief '  brief.

'The Wardrobe'
bar & restaurant and live music venue

in Leeds asked me to have a go at designing a flyer for 
their 'Blues, Beers & Burgers' night on Mondays.  The 
turnaround had to be pretty sharpish so I gave myself a 
day to come up with the designs for the flyer.
The process goes as follows:
I already know a lot about my client so felt minimum 

research on what they're all about was necessary.  The
focus is on the music, however, they are trying to 
promote their restaurant to different audiences, in this 
instance (specifically) Leeds College of Music.  The 
students study just across the road from the venue so
are a perfect fit.  Essentially, it's a typically student 

offer with a twist of culture.
A 'Blues Burger.'  - tasty tunes.

From my wants & needs analysis at the beginning of

this year I found that I wanted to address my own 
working practice of image and type together.  Given
the audience, I felt that they would respond most 
successfully to heavy imagery and as little typog-
raphical information as possible.



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