Today, after a very much gushing conversation on GFSmiths
consistently outstanding collaborations within the design field, me and
Kirsty decided that we wanted to pay them a visit in the not so distant
future. And why not together? It seems, that a lot of the time, given
the competitive aspect of our degree people generally want to do
everything solely on their own. But two heads are generally better than
one, and with previous experience, we've found that when it comes to
me and Kirsty, two heads are always better than one.
Our plan is to send out a ...something to GFSmith to grab their attention,
we don't want to just send a PDF in an email, whilst we've got the man
power, we may aswel smash it.
- First of all, we needed a name, a contact of someone who would be
legitimately interested in what we sent it. We also needed it to get to
them directly. So I rang the London branch, spoke to a few people and
got the name of the head of marketing.
- Next, we began coming up with a concept. It really just isn't enough to
design something pretty and send it over there. It needed to have a
strong and creative enough concept that reflects GFSmiths collaborations.
It needed to be amazing.
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